Audience

7,500 Physicians (Orthopedics): Ten waves consisting of five dimensional mailing pieces and five over-sized postcards dropped alternately every two weeks; 75,000 pieces.

The Program

Each mailing piece and postcard had colorful action graphics of a featured sport. The sports were football, basketball and hockey.

Involvement

Each mailing piece contained a packet of sports-related trading cards along with a BRC offering product samples, and an opportunity to win a complete factory set of trading cards for each sport.