Product

Moban® Tablets — an anti-psychotic

Audience

10,000 Physicians (Psychs and Primary Care): Five waves mailed monthly; 50,000 pieces.

The Program

The first wave was a dimensional pen/pencil holder. Subsequent flat mailings follwed, and contained a different and unique piece of anamorphic art. The art becomes distinguishable only when viewed using the curved, reflective mirror that was part of the pen/pencil holder. The unscrambling of the anamorphic art reinforced the action and efficacy of the product.

Involvement

Each piece of anamorphic art was designed to be removed from the mailing piece and slide onto the pen pencil holder for viewing.

Response

Additional pen/pencil holders and anamorphic art were requested. A second batch of 3,000 pen/pencil holders had to be manufactured.